Your partner in marketing that demands attention.
// 30.38M+ Impressions (Meta + TikTok)
// 12.44% TikTok FVR | 10.92% Meta VTR I 0.67% Meta Carousel CTR
// 350+ pieces of added value content (33.6M+ potential impressions)
// 800+ total photo and video assets for brand use
To showcase Westin Hotels' commitment to well-being, we designed a 3-day wellness retreat in Maui, inviting 15 influential voices (2M+ combined reach) to experience the brands Eat Well, Move Well, and Sleep Well programs. This curated gathering highlighted innovative wellness initiatives, signature partnerships (Bala & Hyperice), and community rebuilding efforts following the island's devastating fires.
Through intentional experiences, we connected like-minded creators, inspiring unique content that seamlessly integrated Westin's brand messaging. This transformative retreat aimed to rejuvenate participants, igniting a renewed focus on well-being and driving engagement from their captive audience.
Our team spearheaded all aspects of the project, including strategy development, comprehensive project management, talent wrangling & management, production, and cross-functional collaboration across digital, brand management and property operations, ensuring a cohesive and impactful brand experience.