Concepted and executed a series of consumer and talent led marketing activities to generate buzz for the Netflix debut of “My Unorthodox Life” for Elite World Group. Programming included a star-studded premiere at the famed Vessel in Hudson Yards featuring 400+ who’s who of the NYC social scene. Simultaneously orchestrated screenings and private dinners at global luxury houses- Louis Vuitton Paris, Fendi Lake Como, Gucci NY, Valentino Milan, and George V at Four Seasons Paris. Developed and deployed a seeding kit strategy for 100 international influencers and celebrities to generate social chatter for the show.
Notable talent featured in the programming included Kendal Jenner, A$AP Ferg, Jasmine Sanders, Lori Harvey, Nelson Tiberghien and Isabelle Chaput (Young Emperors), Brooks Nader, Francisco Lachowski and Jessieann Gravel Lachowski , Francisco Escobar, and many more.
My Unorthodox Life centers around the personal and professional life of fashion mogul Julia Haart – former member of an ultra-Orthodox Jewish community turned CEO of Elite World Group- the world’s first talent media agency comprised of 48 global agencies representing over 5,400 talent and reaching nearly two billion social media users worldwide. Since taking the reins of a global talent empire, Haart has been on a mission to revolutionize the industry from the inside out – all while being a mother of four. Netflix has renewed the wildly successful “My Unorthodox Life” for a second season.
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