Your partner in marketing that demands attention.
// 130M+ Impressions
// Coverage in Vogue, Daily Front Row, Page 6, and OK!
// 5 Brand Ambassadors Wisdom Kaye, Maria Alia al-Sadek, Jamie Xie, Aaron Rose Philip, Tommy Dorfman
// Performances by Moses Sumney, Karen Elson and Aku + Niks
“From the majestic ambiance filled with an inspiring community of leaders to the awe-inspiring art of all forms on display, this garden party might be the most talked-about soirée of the summer.” - Vogue
Pavlov Creative partnered with BMF to conceptualize and execute Luxury Stores at Amazon’s first IRL activation with the goal of driving 100M impressions and earning trust amongst both existing and prospect brands by demonstrating the brands ability to credibly engage a diverse and qualified luxury audience.
In the spirit of its summer campaign, Amazon Luxury Stores continued to celebrate its inclusive, out-of-the-box approach to designer fashion and beauty with a series of events in the Hampton’s. The events drove headlines, dynamic content and organic impressions through immersive co-branded activations including a lunch with Latin American Fashion Summit and intimate dinners with newly launched Luxury Stores’ brands, Alexandre Birman and U Beauty.
A curated group of diverse culture curators and fashion folk were invited for each dinner under the stars at LongHouse Reserve, one of East Hampton’s hidden gems and home to an impressive collection of contemporary sculptures featuring pieces from Yoko Ono, Willem de Kooning, and Daniel Arsham. Guests included supermodel Lily Aldridge and Martha Hunt, celebrity stylist Law Roach, designers Rachel Zoe and Tina Craig, Nicki Hilton, TikTok sensation Wisdom Kaye and Aaron Rose Philip, the first black, transgender, and physically disabled model to sign with a major modeling agency. Before guests bid the night adieu, they were treated to surprise performances by model and singer-songwriter Karen Elson, Ghanaian-American singer-songwriter Moses Sumney, and DJ sets by Aku + Niks,