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Pavlov Creative partnered with the Four Seasons Global Food & Beverage team to craft the inaugural Four Seasons Hotels Beverage Activation Toolkit. Our overarching objective was to solidify the brands stature as the foremost operator of luxury restaurants and bars worldwide.
Within this collaboration, we meticulously developed five ownable brand concepts, each thoughtfully paired with adaptable activation strategies, integrated partnerships, operational frameworks, creative identities and targeted marketing directives. The result was a comprehensive playbook, finely tuned for effortless implementation across the extensive global portfolio of Four Seasons properties.
To showcase the playbook's effectiveness, we led a pilot summer activation series in collaboration with Diageo. This initiative shone a spotlight on the launch of Don Julio Rosado Tequila across more than 20 Four Seasons properties. Serving as a testbed for the proposed playbook directives, it ultimately fortified the brand's reputation for innovation and unwavering quality in the luxury hospitality sector.
Throughout the engagement, we developed project briefs and RFPs, setting the foundation for a seamless execution. Utilizing our expansive personal network, we strategically recruited partner agencies and vendors who not only aligned with the brand's vision and values but also catered to its unique needs.