// 365M + Media Impressions
// 8.6M+ Social Impressions
// Talent partnerships with Music Supergroup LSD (Labrinth, Sia & Diplo), SCAD (Savannah College of Art & Design) and Athena Calderone (@eyeswoon)
// Organically doubled the brands Instagram audience
// Coverage in Architectural Digest, design/milk and more
Tribute Portfolio, Marriott International’s newest collection of colorful and characterful independent hotels, partnered with Pantone, the renowned global authority on color, to launch a global series of multi-sensory experiential pop-ups that celebrate how color — like travel — can reframe perspectives and illuminate destinations.
The series targeted creative communities and connected multiple hotels within the brand’s portfolio to generate awareness and understanding of Tribute Portfolio’s unique collection of boutique hotels. Each Pantone Pantry featured whimsical, travel-inspired vignettes with re-imagined hotel experiences and cabinets of curiosities.
To encourage fresh perspectives at each pantry, the immersive pop-ups featured exclusive artist collaborations to reflect the character of each host city and the hotel within it. The series launched at Art Basel Miami, where it debuted Pantone’s Color of The Year, and then traveled to Savanna, GA and Rotterdam, Netherlands.
Awards:
// 2020 Global Eventex Awards, Interactive Outdoor Event
// 2019 Short Awards, Location- Based Experience