Your partner in marketing that demands attention.
// 1.6B+ Media Impressions
// Talent included Gwen Stefani, DJ Zhu, Chef Morimoto, Chef David Myers, and influencers Murad Osmann & Natalia Zakharova (@FollowMeTo)
// 400+ guests including Dubai royalty, influencers and media
// Global media attendance & coverage included Forbes, Conde Nast Traveller ME, , Marie Claire, Daily Mail, The Globe, Harper’s Bazaar Arabia, USA Today, Travel + Leisure, Nylon, GQ CHINA, Blackbook India, BBC and more
// Marriott Rewards Member Sweepstakes received 7K global entries; the exclusive member-only packages were redeemed for the equivalent of 523K Marriott Rewards Points
The Renaissance Downtown Hotel, Dubai was unveiled in spectacular fashion, featuring brand programming and a performance by Grammy-winning artist Gwen Stefani, spotlighting the brands partnership with Universal Music Group.
Guests began the evening by working their way through curated brand installations evoking the event’s theme, Dubai Unscripted. Internationally recognized luminaries from key feeder markets were paired with local authorities across disciplines to create bespoke experiences that highlighted Dubai’s melting pot of creativity, arts and culture. Stefani capped the evening with a high energy concert, which was broadcast live on Marriott Rewards’ Global Facebook channel. Following the performance, guests were invited to an exclusive after party featuring renowned global DJ Zhu. Marriott Rewards Moments winners and select local Elite Members were treated to exclusive experiences throughout the evening, including a private meet & greet with Stefani, a tasting with Chef Morimoto and more.
A media FAM trip was coordinated for 28 tone-setting media members from 10 key media markets to celebrate the hotel’s debut, bringing the destination to life through the lens of design, cuisine and culture, and giving media members access to perks reserved for the most loyal Marriott Rewards Members.