Your partner in marketing that demands attention.
// 1.3B+ Impressions
// Two Seasons
// 5 Festivals
// Featured Talent: AWOLNATION, La Roux, A-Track, Cut Copy, DJ Cassidy, St. Lucia, Capital Cities, Grouplove and more
In 2015, Renaissance Hotels announced the sixth year of a 360° music platform with newly added partner Billboard, the leading global source for charts, news, trends and innovations in music. The partnership deepens Renaissance Hotels’ commitment to providing guests around the world with unconventional travel experiences, through direct and on-the-go access to music, live entertainment, behind-the-scenes festival coverage, exclusive event access, artist meet-and-greets, ticket giveaways and more. Billboard joined the brands existing exclusive media partners AXS TV and AXS.com, part of AEG, one of the world’s leading presenters of sports and entertainment.
The music platform, which I helped concept, negotiate and execute featured two key initiatives:
The Navigator Live – a live event series and television show that invited guests and viewers to explore cities through the eyes of touring musicians – the ultimate modern business traveler. The series featured a robust artist roster including the likes of AWOLNATION, A-Trak, La Roux and more. The line-up of emerging & breakthrough talent traveled to Renaissance properties around the country where they hosted live shows and took viewers on a journey of their favorite local haunts that inspire their music & creativity. The show was streamed exclusively on AXS TV & in-room at all hotels.
Billboard Studios powered by Renaissance Hotels – took the partnership on the road throughout the music festival season, making stops at Coachella, Lollapalooza, BottleRock, Governer’s Ball, and Firefly. The exclusive studios captured behind-the-scenes content with featured festival talent, which was streamed on both brands owned channels.