Your partner in marketing that demands attention.
// Marquee activations in NYC, Paris, Bangkok, Dubai and Sao Paulo, along with property activations at all 160+ Renaissance Hotels worldwide
// Collectively reaching 19.9M Consumers, Associates and Key Stakeholders
// 250M+ Earned Media Impressions , 36M+ Paid Media Impressions, and 110M+ Social Media Impressions (50% YOY)
// Global press coverage & attendance included Forbes, AFAR, NY Times, Conde Nast Traveler, Departures, Travel & Leisure, NY Magazine, Hip-Hop Wired and more
In 2011, I helped concept and launch the Global Day of Discovery (GDoD), an annual celebration when all 160+ Renaissance Hotels around the world activate an elevated, amplified experience – underscoring how Renaissance Hotels is a brand that delivers the unexpected beyond the convention of travel.
On May 16, 2019, we celebrated the brands 8th Global Day of Discovery. Renaissance Hotels around the world, in partnership with local businesses and talent, sent hotel guests and locals on a choose-your-own-adventure in their respective neighborhoods, officially launching the brand’s highly-anticipated global ad campaign, Discover This Way.
The brand’s marquee event took place in Harlem, a NYC neighborhood that was selected for both its rich history in music and dance (key themes from the Discover This Way campaign) and its location as the site of a soon-to-open Renaissance property. The experience was designed as a scavenger hunt-meets-block party featuring bespoke experiences in unusual venues, street performances and a concert in the local church. Celebrity Guest Navigators included the likes of Chef Marcus Samuelsson, Harlem native rapper Biz Markie and the godfather of graffiti, CES.
"YOU GUYS THROW THE BEST EVENTS! IT WAS THE ABSOLUTE GREATEST!" – Forbes
"AWESOME EVENT! HARLEM IS ONE OF OUR CITY'S GREAT TREASURES AND IT LIT UP LAST NIGHT.” – CNN Travel
"LAST NIGHT WAS AMAZING. I'VE LIVED IN HARLEM FOR SIX YEARS AND I GOT TO EXPERIENCE SOME PLACES I HAD NEVER BEEN IN A WHOLE NEW WAY!" - Eater