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// 7M+ YouTube Views
// 28K+ Room Bookings
// $9M+ In Revenue
// 36.5% Lift in Brand Awareness
Whetting the appetites of the next generation business travelers seeking unexpected cultural experiences, Renaissance Hotels produced two seasons of “The Navigator’s Table,” an original content series featuring four-time James Beard award winner and global brand ambassador, Andrew Zimmern. The unscripted series traveled to NYC, Dubai, Chicago, Nashville & Charleston, and tapped an eclectic list of notable chefs, culinary luminaries and local influencers to uncover the soul of the neighborhood. Featured “Guest Navigators” (the brands twist on the concierge) included the likes of Chef Daniel Boulud , Iron Chef Masaharu Morimoto, fashion designer Chirstian Sirian, Olympic Medalist Miles Chamley-Watson, TV Personality Adam Richman, Food & Wine Magazine Publisher Christina Grdovic, Host of The Chew Carla Hall, and many more.
Throughout season one, the brand and Zimmern brought the partnership to fans & locals alike at various Food & Wine Festivals around the country. The multi-faceted collaboration also debuted an exclusive bar snack menu at select properties around the globe, highlighting the regional cuisine interpreted with Zimmern’s signature flair.
Following the success of its first season, knowing there would be an appetite for season two, both digitally and IRL, we brought the spontaneity and sensory experience of “The Navigator’s Table” to our guests through an experimental dinner series hosted at Renaissance Hotels around the globe. By deploying a play book that immersed our hotels on the proper execution of the concept, we were successfully able to host 38 simultaneous dinners across 4 continents, which in turn helped generate buzz for the series.