Your partner in marketing that demands attention.
// 400+ Attendees, including celebrity ambassadors Bella Thorne, Dani Thorne, Caroline Vreeland, Nina Agdal, JonBoy
// 1B+ Media Impressions, Features in Fast Company, Paper Mag, The Cut, Cool Hunting
// 1.8M Total Social Media Impressions
// ASMR Content Series Resulted in 1.5M Impressions, with an Audience Retention Rate of 49.3%
// Organically became an opening monologue joke on Late Night with Seth Meyers
To celebrate the newest Moxy Hotels NY debut in the heart of Chelsea’s famous Flower District, we invited the who’s who of NYC to Play On in Moxy’s ASMR Avant-Garden where we created a botanical odyssey of deep sensuality, served with a side of unpredictability. A place where play thrives, the Avant-Garden is a manifestation of playful pleasure, cheeky flora and fauna, an immersive garden where excitement blooms. The evenings’ programming included a “Get Inked” pop-up with famed tattoo artist JonBoy, an exclusive collaboration with floral extraordinaire, Putnam & Putnam, a live ASMR performance in partnership with Whisperlodge, an ever-flowing pizza & sake station hosted by @HotGirlsEatingPizza, and an afterparty hosted by international DJ LadyBunny
As a brand custom-curated for fun hunters, we knew we had to go above and beyond just an immersive, share-worthy party filled with the who’s who. So we did some social listening to determine what our guests engaged with across platforms, and identified the viral sensation and global ASMR (Autonomous Sensory Meridian Response) trend as a thematic that could seamlessly integrate into one of Moxy’s most defining brand programs, Moxy Bedtime Stories.
In collaboration with ASMR-experts Whisperlodge, and featured brand ambassadors, Bella Thorne, Dani Thorne, and Caroline Vreeland, we a created an exclusive content series where each influencer told a personal Bedtime Story. The videos became an instant viral sensation and were released in-room the night of the event and across each influencer’s social channel in the subsequent months to ensure campaign longevity.
Awards:
// 2019 Skift Awards | AR, VR, or Mixed Reality Experience