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+Pavlov Creative

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+ MI30 Summit

// 1500+ Conference Attendees
// 25 Simultaneous Brand Vignettes
// 90% attendees rated overall Summit experience as “Excellent”
// BizBash Coverage

For the largest ever Global Brand, Marketing, Sales & Consumer Service’s (BMSC) Americas Leadership Summit, Marriott International sought to break the mold of traditional sales conferences. The challenge was to create a unique experience that immersed the attendees in the DNA of Marriott’s brand portfolio while also celebrating successes and strategizing for the year ahead. The result was MI30, a series of immersive and interactive vignettes that educated attendees on each brands’ positioning and fed directly into the newly developed sales app, which they were empowered to use in their day-to-day business.

Awards:
// 2019 Adweek Experiential Awards, Best Event/Conference Activation Finalist

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