Your partner in marketing that demands attention.
// 2.3B+ PR Impressions
// 68.6M Social Media Impressions
// 2K+ Attendees with 10K+ Total RSVP’s
// 900K+ Bonvoy Loyalty Points redeemed for exclusive member-only experiences
// Features in People, Forbes, MTV, Blackbook and more
“The Homecoming Tour is Aloft’s way of continuing to support the artist community by taking musicians back to the locations that made them who they are today, as well as giving the fans that supported them from the beginning a chance to reconnect with their hometown headliners in an intimate setting.” – People Magazine
In partnership with Universal Music Group, Aloft Hotels created a global campaign taking 7 emerging and breakthrough artists back to their hometowns to perform exclusive gigs for the friends, family and fans who have supported them since the start of their careers. We combined Aloft’s love of music, design and technology with the first-of-its-kinds augmented reality stage design created by gifiti artist INSA.
The seven city global tour, hosted at Aloft Hotels, included Perth with Troye Sivan, LA with BANKS, Dublin with Dermot Kennedy, Chicago with NJOMZA, Madrid with Mala Rodriguez, Dubai with Mohamed El Majzoub, Mexico with Caloncho.
Awards:
// 2020 Event Marketer Ex Awards | Best Stage Design
// 2020 Short Awards | Best Images, Tour Scrapbook