Your partner in marketing that demands attention.
+Pavlov Creative concepted and launched Upwork CoLab — a platform built to showcase what happens when world-class freelancers team up with iconic brands. To kick off the program, we brought Budweiser on board for a cultural moment rooted in American pride and creative expression.
Timed to Labor Day, “Raise a Bud” invited freelance designers from Upwork’s community to reimagine Budweiser’s iconic beer can. The winning design was produced and featured across Budweiser’s campaign — a bold tribute to modern work and timeless taste.
From concept to partnership to execution, +Pavlov Creative led every step — developing the CoLab platform, brokering the Budweiser deal, and producing the campaign end-to-end. A powerful proof of concept for what freelance creativity can do.