Pavlov Creative partnered with the Four Seasons Global Food & Beverage team to craft the inaugural Four Seasons Hotels Beverage Activation Toolkit. Our overarching objective was to solidify the brands stature as the foremost operator of luxury restaurants and bars worldwide.
Within this collaboration, we meticulously developed five ownable brand concepts, each thoughtfully paired with adaptable activation strategies, integrated partnerships, operational frameworks, creative identities and targeted marketing directives. The result was a comprehensive playbook, finely tuned for effortless implementation across the extensive global portfolio of Four Seasons properties.
To showcase the playbook's effectiveness, we led a pilot summer activation series in collaboration with Diageo. This initiative shone a spotlight on the launch of Don Julio Rosado Tequila across more than 20 Four Seasons properties. Serving as a testbed for the proposed playbook directives, it ultimately fortified the brand's reputation for innovation and unwavering quality in the luxury hospitality sector.
Throughout the engagement, we developed project briefs and RFPs, setting the foundation for a seamless execution. Utilizing our expansive personal network, we strategically recruited partner agencies and vendors who not only aligned with the brand's vision and values but also catered to its unique needs.
// 130M+ Impressions
// Coverage in Vogue, Daily Front Row, Page 6, and OK!
// 5 Brand Ambassadors Wisdom Kaye, Maria Alia al-Sadek, Jamie Xie, Aaron Rose Philip, Tommy Dorfman
// Performances by Moses Sumney, Karen Elson and Aku + Niks
“From the majestic ambiance filled with an inspiring community of leaders to the awe-inspiring art of all forms on display, this garden party might be the most talked-about soirée of the summer.” - Vogue
Pavlov Creative partnered with BMF to conceptualize and execute Luxury Stores at Amazon’s first IRL activation with the goal of driving 100M impressions and earning trust amongst both existing and prospect brands by demonstrating the brands ability to credibly engage a diverse and qualified luxury audience.
In the spirit of its summer campaign, Amazon Luxury Stores continued to celebrate its inclusive, out-of-the-box approach to designer fashion and beauty with a series of events in the Hampton’s. The events drove headlines, dynamic content and organic impressions through immersive co-branded activations including a lunch with Latin American Fashion Summit and intimate dinners with newly launched Luxury Stores’ brands, Alexandre Birman and U Beauty.
A curated group of diverse culture curators and fashion folk were invited for each dinner under the stars at LongHouse Reserve, one of East Hampton’s hidden gems and home to an impressive collection of contemporary sculptures featuring pieces from Yoko Ono, Willem de Kooning, and Daniel Arsham. Guests included supermodel Lily Aldridge and Martha Hunt, celebrity stylist Law Roach, designers Rachel Zoe and Tina Craig, Nicki Hilton, TikTok sensation Wisdom Kaye and Aaron Rose Philip, the first black, transgender, and physically disabled model to sign with a major modeling agency. Before guests bid the night adieu, they were treated to surprise performances by model and singer-songwriter Karen Elson, Ghanaian-American singer-songwriter Moses Sumney, and DJ sets by Aku + Niks,
// 30.38M+ Impressions (Meta + TikTok)
// 12.44% TikTok FVR | 10.92% Meta VTR I 0.67% Meta Carousel CTR
// 350+ pieces of added value content (33.6M+ potential impressions)
// 800+ total photo and video assets for brand use
To showcase Westin Hotels' commitment to well-being, we designed a 3-day wellness retreat in Maui, inviting 15 influential voices (2M+ combined reach) to experience the brands Eat Well, Move Well, and Sleep Well programs. This curated gathering highlighted innovative wellness initiatives, signature partnerships (Bala & Hyperice), and community rebuilding efforts following the island's devastating fires.
Through intentional experiences, we connected like-minded creators, inspiring unique content that seamlessly integrated Westin's brand messaging. This transformative retreat aimed to rejuvenate participants, igniting a renewed focus on well-being and driving engagement from their captive audience.
Our team spearheaded all aspects of the project, including strategy development, comprehensive project management, talent wrangling & management, production, and cross-functional collaboration across digital, brand management and property operations, ensuring a cohesive and impactful brand experience.
// 240% Rise in Social Mentions
// 60% New Visitors to Dedicated Landing Page
// 20% Increase in Brand Site Traffic on Launch Day
// 108M Total Impressions (exclusive to EWG deliverables)
// 135+ Pieces of Custom Content Created
// Featured talent Normani, Sydney Sweeney, Nessa Barrett, Justine Skye and Jordan Alexander
// Featured coverage included AdWeek, Daily Mail, People, Paper Mag, Footwear News, and more
Partnered with Elite World Group to produce “The Maddenverse”, the reimagined “Big Head Girls” campaign that rocked the 90’s cultural landscape for renegade shoe designer Steve Madden. The Maddenverse is first of its kind virtual movement featuring celebrity avatars, custom digital content, V-commerce and interactive AR capabilities including Instagram filters & shoe try-on features. The initiative was the brands first foray into the Metaverse and leans into a sense of nostalgia while showing how fashion and culture has evolved over the last couple decades to create new branding opportunities.
#SteveMaddenverse featured a famous cast of modern-day 'Big Head Girls' including pop star Normani, singer-songwriters Justine Skye and Nessa Barrett, Gossip Girl’s Jordan Alexander and Euphoria actress Sydney Sweeney who were turned into Madden-style avatars via 106 camera digital scanning. Authentic voices to younger audiences, the women were enlisted to speak their truth, show their style, and inspire a whole new generation of customers.
I managed talent relations and a team of six creative mixed media production partners to deploy a multi-million-dollar marketing campaign across digital, TV, print, OOH; custom built a web and eCommerce ecosystem to drive merchandise sales.
Concepted and executed a series of consumer and talent led marketing activities to generate buzz for the Netflix debut of “My Unorthodox Life” for Elite World Group. Programming included a star-studded premiere at the famed Vessel in Hudson Yards featuring 400+ who’s who of the NYC social scene. Simultaneously orchestrated screenings and private dinners at global luxury houses- Louis Vuitton Paris, Fendi Lake Como, Gucci NY, Valentino Milan, and George V at Four Seasons Paris. Developed and deployed a seeding kit strategy for 100 international influencers and celebrities to generate social chatter for the show.
Notable talent featured in the programming included Kendal Jenner, A$AP Ferg, Jasmine Sanders, Lori Harvey, Nelson Tiberghien and Isabelle Chaput (Young Emperors), Brooks Nader, Francisco Lachowski and Jessieann Gravel Lachowski , Francisco Escobar, and many more.
My Unorthodox Life centers around the personal and professional life of fashion mogul Julia Haart – former member of an ultra-Orthodox Jewish community turned CEO of Elite World Group- the world’s first talent media agency comprised of 48 global agencies representing over 5,400 talent and reaching nearly two billion social media users worldwide. Since taking the reins of a global talent empire, Haart has been on a mission to revolutionize the industry from the inside out – all while being a mother of four. Netflix has renewed the wildly successful “My Unorthodox Life” for a second season.
//Press : The NY Times, US Weekly, OK, Deadline and more
Coming Soon…
// Scaled the Moxy brand from inception to 60 properties globally with an additional 100 in the pipeline
// Partnerships included Coachella, MADE, Bumble, Refinery 29 and more
// +297% increase in average daily visitors to moxyhotels.com
// +428% increase in daily Instagram followers @MOXYHOTELS Instagram
// +156% buzz volume year over year growth (highest across all Marriott Intl brands)
// 73% positive sentiment score (highest across all Marriott Intl lifestyle brands)
Served as a key member of a small yet mighty cross-functional team charged with the creation and global rollout of Moxy Hotels, Marriott International’s bold new millennial brand, the first to be added to the portfolio in over 15 years. Crafted an integrated marketing plan inclusive of developing brand positioning, identity, standards and partnerships. Led the charge on non-traditional marketing tactics to raise awareness and attract new consumers to Moxy & the broader Marriott portfolio.
Moxy Hotels, dubbed MI’s experiential brand, earned its reputation for disrupting the lifestyle hospitality scene by partnering with visionary brands like MADE & Bumble, showing up at cultural hot spots like Coachella & Refinery’s 29 Rooms, and hosting its own global “Coming Out Parties” to debut new hotels in Tokyo, Amsterdam, Berlin, Copenhagen, NYC and more. Each immersive activation invited local tastemakers and culture-shakers to an unforgettable celebration of uninhibited play, paying homage to the underground culture of the respective city.
Awards:
// 2019 Short Awards, Instagram Videos | Moxy Coming Out Party Series
// 2019 Skift Awards, AR, VR, or Mixed Reality Experience | Moxy Chelsea NYC ASMR Avant-Garden
// 2018 Bizbash Award, Best Product Launch | Moxy Hotels TSQ Coming Out Party
// 2017 LE Miami, Rebel Award for Most Original Campaign | Moxy Hotels TSQ Coming Out Party
Press:
// Coverage by NY Times, Paper Magazine, Maxim, Vogue, Blackbook, Forbes and more.
// 2.3B+ PR Impressions
// 68.6M Social Media Impressions
// 2K+ Attendees with 10K+ Total RSVP’s
// 900K+ Bonvoy Loyalty Points redeemed for exclusive member-only experiences
// Features in People, Forbes, MTV, Blackbook and more
“The Homecoming Tour is Aloft’s way of continuing to support the artist community by taking musicians back to the locations that made them who they are today, as well as giving the fans that supported them from the beginning a chance to reconnect with their hometown headliners in an intimate setting.” – People Magazine
In partnership with Universal Music Group, Aloft Hotels created a global campaign taking 7 emerging and breakthrough artists back to their hometowns to perform exclusive gigs for the friends, family and fans who have supported them since the start of their careers. We combined Aloft’s love of music, design and technology with the first-of-its-kinds augmented reality stage design created by gifiti artist INSA.
The seven city global tour, hosted at Aloft Hotels, included Perth with Troye Sivan, LA with BANKS, Dublin with Dermot Kennedy, Chicago with NJOMZA, Madrid with Mala Rodriguez, Dubai with Mohamed El Majzoub, Mexico with Caloncho.
Awards:
// 2020 Event Marketer Ex Awards | Best Stage Design
// 2020 Short Awards | Best Images, Tour Scrapbook
// 365M + Media Impressions
// 8.6M+ Social Impressions
// Talent partnerships with Music Supergroup LSD (Labrinth, Sia & Diplo), SCAD (Savannah College of Art & Design) and Athena Calderone (@eyeswoon)
// Organically doubled the brands Instagram audience
// Coverage in Architectural Digest, design/milk and more
Tribute Portfolio, Marriott International’s newest collection of colorful and characterful independent hotels, partnered with Pantone, the renowned global authority on color, to launch a global series of multi-sensory experiential pop-ups that celebrate how color — like travel — can reframe perspectives and illuminate destinations.
The series targeted creative communities and connected multiple hotels within the brand’s portfolio to generate awareness and understanding of Tribute Portfolio’s unique collection of boutique hotels. Each Pantone Pantry featured whimsical, travel-inspired vignettes with re-imagined hotel experiences and cabinets of curiosities.
To encourage fresh perspectives at each pantry, the immersive pop-ups featured exclusive artist collaborations to reflect the character of each host city and the hotel within it. The series launched at Art Basel Miami, where it debuted Pantone’s Color of The Year, and then traveled to Savanna, GA and Rotterdam, Netherlands.
Awards:
// 2020 Global Eventex Awards, Interactive Outdoor Event
// 2019 Short Awards, Location- Based Experience
// Marquee activations in NYC, Paris, Bangkok, Dubai and Sao Paulo, along with property activations at all 160+ Renaissance Hotels worldwide
// Collectively reaching 19.9M Consumers, Associates and Key Stakeholders
// 250M+ Earned Media Impressions , 36M+ Paid Media Impressions, and 110M+ Social Media Impressions (50% YOY)
// Global press coverage & attendance included Forbes, AFAR, NY Times, Conde Nast Traveler, Departures, Travel & Leisure, NY Magazine, Hip-Hop Wired and more
In 2011, I helped concept and launch the Global Day of Discovery (GDoD), an annual celebration when all 160+ Renaissance Hotels around the world activate an elevated, amplified experience – underscoring how Renaissance Hotels is a brand that delivers the unexpected beyond the convention of travel.
On May 16, 2019, we celebrated the brands 8th Global Day of Discovery. Renaissance Hotels around the world, in partnership with local businesses and talent, sent hotel guests and locals on a choose-your-own-adventure in their respective neighborhoods, officially launching the brand’s highly-anticipated global ad campaign, Discover This Way.
The brand’s marquee event took place in Harlem, a NYC neighborhood that was selected for both its rich history in music and dance (key themes from the Discover This Way campaign) and its location as the site of a soon-to-open Renaissance property. The experience was designed as a scavenger hunt-meets-block party featuring bespoke experiences in unusual venues, street performances and a concert in the local church. Celebrity Guest Navigators included the likes of Chef Marcus Samuelsson, Harlem native rapper Biz Markie and the godfather of graffiti, CES.
"YOU GUYS THROW THE BEST EVENTS! IT WAS THE ABSOLUTE GREATEST!" – Forbes
"AWESOME EVENT! HARLEM IS ONE OF OUR CITY'S GREAT TREASURES AND IT LIT UP LAST NIGHT.” – CNN Travel
"LAST NIGHT WAS AMAZING. I'VE LIVED IN HARLEM FOR SIX YEARS AND I GOT TO EXPERIENCE SOME PLACES I HAD NEVER BEEN IN A WHOLE NEW WAY!" - Eater
// 400+ Attendees, including celebrity ambassadors Bella Thorne, Dani Thorne, Caroline Vreeland, Nina Agdal, JonBoy
// 1B+ Media Impressions, Features in Fast Company, Paper Mag, The Cut, Cool Hunting
// 1.8M Total Social Media Impressions
// ASMR Content Series Resulted in 1.5M Impressions, with an Audience Retention Rate of 49.3%
// Organically became an opening monologue joke on Late Night with Seth Meyers
To celebrate the newest Moxy Hotels NY debut in the heart of Chelsea’s famous Flower District, we invited the who’s who of NYC to Play On in Moxy’s ASMR Avant-Garden where we created a botanical odyssey of deep sensuality, served with a side of unpredictability. A place where play thrives, the Avant-Garden is a manifestation of playful pleasure, cheeky flora and fauna, an immersive garden where excitement blooms. The evenings’ programming included a “Get Inked” pop-up with famed tattoo artist JonBoy, an exclusive collaboration with floral extraordinaire, Putnam & Putnam, a live ASMR performance in partnership with Whisperlodge, an ever-flowing pizza & sake station hosted by @HotGirlsEatingPizza, and an afterparty hosted by international DJ LadyBunny
As a brand custom-curated for fun hunters, we knew we had to go above and beyond just an immersive, share-worthy party filled with the who’s who. So we did some social listening to determine what our guests engaged with across platforms, and identified the viral sensation and global ASMR (Autonomous Sensory Meridian Response) trend as a thematic that could seamlessly integrate into one of Moxy’s most defining brand programs, Moxy Bedtime Stories.
In collaboration with ASMR-experts Whisperlodge, and featured brand ambassadors, Bella Thorne, Dani Thorne, and Caroline Vreeland, we a created an exclusive content series where each influencer told a personal Bedtime Story. The videos became an instant viral sensation and were released in-room the night of the event and across each influencer’s social channel in the subsequent months to ensure campaign longevity.
Awards:
// 2019 Skift Awards | AR, VR, or Mixed Reality Experience
// 1.1B+ Media Impressions
// 12 Celebrity & Influencer brand ambassadors including Vanessa Hudgens, Emma Roberts, Jamie Chung and more, resulting in 152M impressions and 3.5M engagements
// Marriott Rewards Sweepstakes resulted in 50 redeemed packages worth 180M+ points
// Coverage included Forbes, Conde Nast Traveler, The Telegraph, Adweek, Los Angeles Times, The Points Guy and more
Marriott was looking to make a splash at Coachella, but being a brick and mortar hospitality brand, this posed some challenges. The solution: The “Marriott x Coachella” pop-up hotel, an industry-fist that brought its brands to the party in the desert by building eight separate Safari Tents—each curated for the ultimate glamping experience and inspired by the distinct personalities of Marriott’s lifestyle brand portfolio (Moxy, Aloft, Westin, etc.)
With the primary goals of media coverage and social sharing, influencers and celebrities served as a key part of the strategy, tasked with engaging a target audience of next-gen experience seekers and millennial travelers. Talent including Vanessa Hudgens, Emma Roberts, Jamie Chung, Adam Gallagher, Bethany Mota and Louise Roe were invited to stay in the custom tents and share their experiences on social media, ultimately driving brand buzz and interest for the Marriott Rewards sweepstakes.
A bonus for Marriott Rewards and Starwood members: They could bid on packages to stay in the safari tents during the festival’s second weekend. VIP Coachella passes, private transportation, spa treatments and exclusive F&B were included—along with 24/7 hospitality from Marriott staff. Additional giveaways of dream vacations and redeemable points and festival experiences were doled out to festival attendees.
Awards:
// 2017 LE Miami, Rebel Award for Most Original Campaign
// 1.6B+ Media Impressions
// Talent included Gwen Stefani, DJ Zhu, Chef Morimoto, Chef David Myers, and influencers Murad Osmann & Natalia Zakharova (@FollowMeTo)
// 400+ guests including Dubai royalty, influencers and media
// Global media attendance & coverage included Forbes, Conde Nast Traveller ME, , Marie Claire, Daily Mail, The Globe, Harper’s Bazaar Arabia, USA Today, Travel + Leisure, Nylon, GQ CHINA, Blackbook India, BBC and more
// Marriott Rewards Member Sweepstakes received 7K global entries; the exclusive member-only packages were redeemed for the equivalent of 523K Marriott Rewards Points
The Renaissance Downtown Hotel, Dubai was unveiled in spectacular fashion, featuring brand programming and a performance by Grammy-winning artist Gwen Stefani, spotlighting the brands partnership with Universal Music Group.
Guests began the evening by working their way through curated brand installations evoking the event’s theme, Dubai Unscripted. Internationally recognized luminaries from key feeder markets were paired with local authorities across disciplines to create bespoke experiences that highlighted Dubai’s melting pot of creativity, arts and culture. Stefani capped the evening with a high energy concert, which was broadcast live on Marriott Rewards’ Global Facebook channel. Following the performance, guests were invited to an exclusive after party featuring renowned global DJ Zhu. Marriott Rewards Moments winners and select local Elite Members were treated to exclusive experiences throughout the evening, including a private meet & greet with Stefani, a tasting with Chef Morimoto and more.
A media FAM trip was coordinated for 28 tone-setting media members from 10 key media markets to celebrate the hotel’s debut, bringing the destination to life through the lens of design, cuisine and culture, and giving media members access to perks reserved for the most loyal Marriott Rewards Members.
// 1.3B+ Impressions
// Two Seasons
// 5 Festivals
// Featured Talent: AWOLNATION, La Roux, A-Track, Cut Copy, DJ Cassidy, St. Lucia, Capital Cities, Grouplove and more
In 2015, Renaissance Hotels announced the sixth year of a 360° music platform with newly added partner Billboard, the leading global source for charts, news, trends and innovations in music. The partnership deepens Renaissance Hotels’ commitment to providing guests around the world with unconventional travel experiences, through direct and on-the-go access to music, live entertainment, behind-the-scenes festival coverage, exclusive event access, artist meet-and-greets, ticket giveaways and more. Billboard joined the brands existing exclusive media partners AXS TV and AXS.com, part of AEG, one of the world’s leading presenters of sports and entertainment.
The music platform, which I helped concept, negotiate and execute featured two key initiatives:
The Navigator Live – a live event series and television show that invited guests and viewers to explore cities through the eyes of touring musicians – the ultimate modern business traveler. The series featured a robust artist roster including the likes of AWOLNATION, A-Trak, La Roux and more. The line-up of emerging & breakthrough talent traveled to Renaissance properties around the country where they hosted live shows and took viewers on a journey of their favorite local haunts that inspire their music & creativity. The show was streamed exclusively on AXS TV & in-room at all hotels.
Billboard Studios powered by Renaissance Hotels – took the partnership on the road throughout the music festival season, making stops at Coachella, Lollapalooza, BottleRock, Governer’s Ball, and Firefly. The exclusive studios captured behind-the-scenes content with featured festival talent, which was streamed on both brands owned channels.
// 400M+ Impressions
// Placements in Variety, People, PopSugar, Entertainment Tonight, AOL, Access, STYLE & SOCIETY and more
// Featured talent included Shia LaBeouf, Kyra Sedgwick, Phoebe Robinson, Jada Pinkett Smith, David Arquette and more
// Partnerships with NY Media, The Black List, Diageo, Proud Source Water
With over 160 Independent Hotels around the world, Autograph Collection Hotels continues to celebrate its passion for individual storytelling. As an Associate Partner of Sundance Institute and 2019 Sundance Film Festival, the brand returned to Hotel Park City for the fourth year, celebrating its Indie Film Project, a multi-faceted cultural initiative that honors storytelling, advocates for original perspectives and champions diversity by shining a light on today’s most-talented screenwriters, filmmakers and distributors working behind the scenes in independent film. Throughout the first weekend of the festival, Autograph Collection Hotels hosted a series of exclusive partnerships and events that elevate individual expression, diverse perspectives and artistry.
Exclusive Partnerships and Events Included:
// Partnered with New York Media to champion the culture of Indie Film
// The Vulture Spot, an exclusive media studio in the heart of Park City
// The Cut’s panel series “How I Get it Done”, with some of today’s female visionaries – from behind and in front of the camera- Kyra Sedgwick, Phoebe Robinson, Jada Pinkett Smith and more
// Celebrated the philanthropic efforts of The Art of Elysium featuring David Arquette and Shanola Hampton
// Honored the visionary storytellers behind the eight films from The Black List including the likes of Shia LaBeouf, Mindy Kaling and more
// 2.4M+ Media Impressions
// 873K Total Influencer Impressions
// Media attendance and coverage included the likes of Vogue, Elle Decor, Forbes, Wallpaper, L’Express and more.
The Renaissance Paris Republique Hotel hosted its official debut in Paris’ bohemian ‘Bobo’ district of Canal Saint Martin. The celebration introduced Renaissance’s sixth hotel to the city of Paris and served as a hallmark event for the brand’s new halo property openings.
With the help of our A-list Guest Navigators (our local spin on the concierge,) we toasted to the grand opening fête with musical performances by The Misshapes and Mahaut Mondino, live artwork by Kouka and J3, an exclusive photo exhibit with photographer Shehan Hanwellage, a secret erotica suite curated by designer Marie Beltrani, handmade boho-chic flower crowns by local Parisian florist, Mademoiselle and more.
// 1500+ Conference Attendees
// 25 Simultaneous Brand Vignettes
// 90% attendees rated overall Summit experience as “Excellent”
// BizBash Coverage
For the largest ever Global Brand, Marketing, Sales & Consumer Service’s (BMSC) Americas Leadership Summit, Marriott International sought to break the mold of traditional sales conferences. The challenge was to create a unique experience that immersed the attendees in the DNA of Marriott’s brand portfolio while also celebrating successes and strategizing for the year ahead. The result was MI30, a series of immersive and interactive vignettes that educated attendees on each brands’ positioning and fed directly into the newly developed sales app, which they were empowered to use in their day-to-day business.
Awards:
// 2019 Adweek Experiential Awards, Best Event/Conference Activation Finalist
// 500M+ Media Impressions
// 80% increased brand awareness among attendees
// Marriott owned 40% of the social conversation during ALIS
// 200 unique media placements including USA Today, The Economist, The Daily, The Telegraph, LA Times, Travel + Leisure, Washington Business Journal, FOX News and more
The Marriott International Innovation Lab was designed to showcase Aloft Hotels and Element Hotels' product evolution and the future of hospitality to existing and prospect developers, investors and consumers. Over 3000 delegates attended the 2017 ALIS conference, making it the leading and largest hotel investment conference in the world.
The immersive three day pop-up took place in the Staples Center promenade at LA Live and featured 12 Innovation Zones, including 3 virtual reality experiences, 3D projection mapping, newly debuted F&B offerings and re-imagined room designs. Musical performances included Skylar Grey, Spencer Ludwig, Myles Hendrik and Bipolar Sunshine.
// 7M+ YouTube Views
// 28K+ Room Bookings
// $9M+ In Revenue
// 36.5% Lift in Brand Awareness
Whetting the appetites of the next generation business travelers seeking unexpected cultural experiences, Renaissance Hotels produced two seasons of “The Navigator’s Table,” an original content series featuring four-time James Beard award winner and global brand ambassador, Andrew Zimmern. The unscripted series traveled to NYC, Dubai, Chicago, Nashville & Charleston, and tapped an eclectic list of notable chefs, culinary luminaries and local influencers to uncover the soul of the neighborhood. Featured “Guest Navigators” (the brands twist on the concierge) included the likes of Chef Daniel Boulud , Iron Chef Masaharu Morimoto, fashion designer Chirstian Sirian, Olympic Medalist Miles Chamley-Watson, TV Personality Adam Richman, Food & Wine Magazine Publisher Christina Grdovic, Host of The Chew Carla Hall, and many more.
Throughout season one, the brand and Zimmern brought the partnership to fans & locals alike at various Food & Wine Festivals around the country. The multi-faceted collaboration also debuted an exclusive bar snack menu at select properties around the globe, highlighting the regional cuisine interpreted with Zimmern’s signature flair.
Following the success of its first season, knowing there would be an appetite for season two, both digitally and IRL, we brought the spontaneity and sensory experience of “The Navigator’s Table” to our guests through an experimental dinner series hosted at Renaissance Hotels around the globe. By deploying a play book that immersed our hotels on the proper execution of the concept, we were successfully able to host 38 simultaneous dinners across 4 continents, which in turn helped generate buzz for the series.